I like Fridays. It’s hard not to.
Perhaps it’s the sense of anticipation of a well deserved doze on the sofa whilst watching the football results roll in, or maybe doing Dad-chores about the house. Or maybe it’s some of the daft press releases you get sent. I’m not very good at DIY, so I think it’s the latter.
Today I read about a vendor that has announced its new and improved solution (tick in that box) that delivers increased scalability and robustness (tick in the ‘lazy marketing clichés’ box) and is cloud-based (tick). Oh no, hang on, un-tick that. Let have another look shall we?
On closer inspection, the software does something on the desktop. In fact what it is all about is based on the desktop. But the management console is hosted in a datacentre, not on the network. I seeeeeee, so that’s why its cloud! Brilliant.
Following on from previous posts on dubious statistics, I have calculated that 73.4% of all software and hardware vendors will describe themselves as ‘cloud’ this year. Even if you ignore the panicky looks security officers get at the mention of ‘cloud’, this is just smoke and mirrors. You can calm down security officers. Putting a Porsche sticker on your Nissan Micra does not turn it into Stuttgart’s finest.
The danger of all of this is that the IT industry has a habit of whipping up a frenzy on things, which leads to (at best) customers getting confused and upset (I am old enough to remember Y2k, and I’m sure you are too) and also customers placing bets on the hope that the technology delivers. There is nothing wrong with this per se – it drives innovation and early adopters tend to get the best business benefits from being the first. However there are two issues:
1. The Public Sector is skint so risk taking is not high on the agenda
2. Describing your product as cloud when it’s clearly not is unhelpful and perpetuates the image of an industry prone to hyping up vapourware
So, stop calling every bloody product you release cloud*. Especially if it’s not. It upsets people and makes customer’s lives more difficult than it should be right now.
Oh, and happy Friday everyone
* Now this is what I call a cloud